Co-founder
Geert Adams
Co-founder & Google Ads Strategist
Growth, strategy & partnerships at Ecubate. Ten years in paid media, within agencies and in-house running ecommerce for brands doing 1B+.
Background
Geert started his career inside WPP Media, running Google for Unilever and ING Bank, before moving in-house at stichd (PUMA Group) where he ran ecommerce media for PUMA, Calvin Klein and Redbull Racing.
Today he leads strategy and partnerships at Ecubate, working directly with founders of high-growth ecommerce brands to build profit-first Google and YouTube Ads programmes.
His focus is contribution margin, not vanity ROAS: clean measurement, disciplined account structure, and scaling in controlled layers that hold profitability.
Track record
In my decade in the industry, I've:
- Managed over 300M+ in Google Ads spend
- Multiple brands scaled to 8-9 figures
- 30+ brands scaled beyond 7 figures
- Worked within multiple agencies running Google for Unilever, ING bank at WPP Media
- In-house at stichd PUMA Group working with brands like PUMA, Calvin Klein, Redbull Racing & more.
